Research reveals that the lack of people management skills is one of the key reasons of managerial failures in the present chaotic business world. A large number of general management books published after the best-selling one, In Search of Excellence by Tom Peters and Bob Waterman (1982) testifies to this fact. Most companies do claim that their people are their greatest asset. In actuality, however, only some (e.g. Google, IBM, Southwest Airlines, Carlsberg, and British American Tobacco), genuinely practice this mantra through creation of people-centric ambiance. Companies that truly value their human resource (HR) are able to build employer brand, hire & retain competent employees, and promote employee engagement. Eventually, this approach helps produce the requisite people behaviors, attitudes, and mental models that are necessitated by high performance work systems and company%E2%80%99s business strategy.In this context, this course has been designed with the aim of analyzing strategic HR models; new HR themes and interventions; as also related measures, targets and plans of action. The course also helps explain why some companies almost always adopt only hard, cost-reduction, and instrumentalist people policies; and in the process remain only short-termist in their approach. It underscores that even several low-cost strategy companies have been following soft HR interventions for competitive advantage.Concretely speaking, three broad sets of issues are focused on in the course: articulating the strategic HRM context that helps identify issues in building people-first culture, discussing emerging HR focus areas that help promote sustainable competitive advantage, and aligning the selected HR interventions with business strategy; all these help shape the desired HR architecture.

Course leader
Teacher: Debi Saini: http://pure.au.dk/portal/da/persons/id(76aeed49-ecd9-4747-960d-92e1e9422176).html

Target group
Master's level.Students holding a relevant bachelor.

Fee info
EUR 667: Price: Students holding a preapproval including exchange students do not pay for the course.ONLY Free-mover students and Tomplads students MUST pay for the course: Danish and EU/ES (tomplads): 667 EURNON-EU-ES students (free-mover): 998 EURBooks, course materials, social programme, and housing are not included in the tuition fee. Also be aware of course specific expenses mentioned in the description.

Scholarships
No scholarships available.

Aarhus University
Address: International Centre, H%C3%B8egh Guldbergsgade 4-6
Postal code: 8000
City: Aarhus
Country: Denmark
Website: www.au.dk/summeruniversity
E-mail: dfs@au.dk
Phone: +4551335274