This module provides an introduction to the field of Strategic Management, exploring key ideas and theories in the field and how they can be useful for the direction and scope of an organisation. You will have the opportunity to apply theories and concepts to case studies with examples of real business situations and learn how companies successfully or unsuccessfully manage their marketing functions. We will examine the key challenges global companies face and help you develop an excellent understanding of the major approaches companies employ as they seek to dominate complex environments.

Course leader
Our Summer School tutors are experts in their fields who often do ground-breaking research of their own and love what they do. Teaching in small and medium-sized groups, they are engaging educators who enjoy working with their students, awakening their in

Course aim
The aims of this module are to: Allow students to appreciate that in order to achieve and sustain advantage, managers need to be able to understand and react to changes in the organisation's environment;Allow students to perceive the threats and opportunities in this environment, and to formulate strategies which are consistent with the organisation's resources and capabilities.- Understand how to formulate and implement a strategy.

Fee info
GBP 1500: tuition fee only

King's College London
Address: Strand, London
Postal code: WC2R 2LS
City: London
Country: United Kingdom
Website: http://www.kcl.ac.uk/summer
E-mail: summerschool@kcl.ac.uk
Phone: +44 20 7848 1533