This course addresses several major themes focusing on the dynamics of China%E2%80%99s unprecedented socioeconomic transformations. Topics covered will include the implications of globalization for everyday life in the local contexts, the rise of consumerism in contemporary China, important policies and various emerging markets etc. One important goal of this course is to provide a set of conceptual tools and a new perspective that will hopefully help you better describe and understand the social world around you. In learning this new perspective, I hope that you develop a critical, even %E2%80%9Cskeptical%E2%80%9D view toward superficial explanations of take-for-granted practices by replacing your common sense understandings of interpersonal interactions with an uncommon sense about the links between individual experiences, structural forces and particular marketplaces. It is my hope that we can work together as a learning community to explore issues of general interests. Well-documented case studies and business ethnographies will be woven into in-class discussions of these major themes as a way of grounding theory in marketing practices. Course reading is arranged in weekly units around specific thematic issues. Discussions of the case study materials will be accompanied by presentations of the instructor%E2%80%99s research on a range of topics related to the application of anthropological/sociological methods of inquiry to business practices in different field settings.This course is taught at Fudan Univerity (Shanghai) as part of the China Europe International Summer School (CEISS). CEISS is a collaboration between Fudan University (China), Utrecht University (Netherlands), Freie Universit%C3%A4t Berlin (Germany), LUISS School of Business (Italy), Universit%C3%A0 Cattolica del Sacro Cuore (Italy), University of Copenhagen (Denmark) and Edvance Education International (China), offering summer courses that explore the world's main economic, social and political trends and themes and the way they impact on the economies and societies of Europe and China.This course can be combined with the following CEISS courses:- Global Challenges - Sustainable Futures, FUBiS, 18 July - 1 August 2015- Law and Economics: Key Issues of Corporate Governance and Mergers & Acquisitions, Utrecht University, 20 - 31 July 2015

Course leader
Prof. dr. Pan Tianshu (Fudan University)

Target group
Students of social sciences (incl. law, economics, business), sciences and engineering at senior undergraduate or graduate level with an interest in politics, governance, commerce and sustainability. A general background in business or the social sciences is desirable, but no specific expertise is required.

Course aim
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Credits info
4 ECTS -

Fee info
EUR 1645: course fees + course materials + housing + social programme EUR 0: -

Scholarships
Not available

China Europe International Summer School
Address: Wangjing SOHO, Tower 2, Unit A, Rm 1110 Futong Dongdajie 1
Postal code: 100102
City: Shanghai, Berlin, Utrecht, Rome
Country: China
Website: http://www.chinaeuropesummerschool.eu
E-mail: info@chinaeuropesummerschool.eu
Phone: +86 10 5707 6050