Have a ever heard of Viral advertising? This is an absolute must for everyone with the ambition to study marketing and are serious about it. Find out more about this amazing marketing approach.We%E2%80%98re going to learn about the below the line advertising techniques known as guerrilla marketing %E2%80" for example street promotions such as contests, flash bombs, temporary street markets. We%E2%80%98re going to use all of these and if they are good, and you%E2%80%99ll learn to do it well, we%E2%80%98re going to make them go viral by creating videos that then can be shared through social sites, Youtube%E2%80%A6 I think you%E2%80%99ll really enjoy. The course is half theoretical half practical, we%E2%80%98re going to show you what works and what doesn%E2%80%99t work, we%E2%80%98re going to show you great case studies, we%E2%80%98re gonna let you go and create really original promotions.

Course leader
William Pattison - University of New Yorkhttps://www.linkedin.com/pub/william-pattison/0/a16/57

Target group
Anyone above 18 years of age by the time of the courseAnyone with intermediary level of English

Course aim
Skills acquired:Apply fundamental marketing concepts and participate in marketing discussions.Analyse the marketing efforts of existing for-profit or non-profit organizations.Identify ethical issues in marketing decision-making.Demonstrate the ability to research and gather current and relevant information related to marketing issues.Develop and orally present a compelling marketing plan for an existing product or service.SYLLABUS1 Story telling and brand management2 Thinking like a marketer3 ATL vs. BTL promotional techniques4 Guerilla Marketing theory5 Guerilla Marketing tools6 Measuring ROI7 Guerilla Marketing Failures8 Guerilla Marketing Ethics and the Law9 Viral Methodology10 Viral Video Methodology11 Viral Videos12 How to master the group project13 Viral Videos and the Law14 Editing Methods and Tools15 Bling Bling vs. Low quality16 Viral take it to space18 Viral Video BlendTec19 Presentations projects due

Credits info
6 ECTS You will receive an official Certificate of Attendance upon completion of your course which you may use to show evidence of the skills you have learnt during the course and have the credits accepted by your home university. If you enroll on UNYP you will receive a tuition discount equal to 1 course of study-of course you have to pass all assignments set by the SSC lecturer.

Fee info
EUR 470: Course fee. Course fee does not include 50EUR Application fee for all registered after 15.5.2015.All courses take place in a new building of University of Split Library. EUR 340: Accommodation fee for a 14night stay at dormitory Spinut in Split (belongs to University of Split). Full board is just 10EUR/day. Everyday afternoon or evening activities organized - sports, weekend trips, parties etc.

Czech-us
Address: Vodickova 791/41
Postal code: 11000
City: Split
Country: Croatia
Website: http://summerschoolcroatia.com/
E-mail: join@SummerSchoolCroatia.com
Phone: +420 773 919 501