How a store looks and feels can have a huge impact on what, and how much you sell. An amazing product isn't enough if it does not catch the consume's eye and draw them in. Through projects and workshops this course will guide you through the principles of visiual merchandising in both the fashion and lifestyle sector.Outcomes:Evidence methods of gathering and collating dataEngage in analytical and critical discussionDevelop design ideas and inspirationApply practical design skills to project workProduce practical design solutionsDemonstrate appropriate presentation skills.

Course leader
Sue Fraser PGCERT is a recognised professional from the retail visual merchandising industry working as a Training Consultant and Presenter at Earls Court with an industry background from Selfridges and Debenhams. Sue has taught at the University of Arts

Target group
Prospective or current students and professionals working in architecture, interior design, decoration, graphic designers and those working in retail.Those who attend will preferably have a basic design background in order to apply their skills to presentation formats. For example, having a basic knowledge of Photoshop, Illustrator or Powerpoint will help with presenting your work. It would also be preferable if you have basic drawing skills. A digital camera and a laptop with design software is a help, but not essential.

Course aim
You will learn about the physical elements of merchandising: types of points of sale, materials, construction details, technology and lighting. As a project you will undertake market analysis and proposed a visual campaign and specific areas and strategic for it.

Fee info
GBP 2300: tuition only

University of the Arts London
Address: Short Course Office, Granary Building, 1 Granary Square Kings Cross, London
Postal code: N1C 4AA
City: London
Country: United Kingdom
Website: http://www.arts.ac.uk/csm/courses/short-courses/dual-city-summer-courses/
E-mail: dualcitycsm@arts.ac.uk
Phone: +44 (0) 20 7514 7015