In today%C2%B4s global and turbulent environment whereby markets are driven by technology developments it is paramount to understand how to take advantage of new catalysts for business success. Web Marketing and Electronic Commerce are at the center of such endeavors.

Course leader
Programme Director Professor Antnio RobaloSummer School Coordinator Agata Szawczukiewicz Pereira

Target group
Any student at bachelor or master level.

Course aim
This course is focused on critical knowledge and practical applications covering a number of essential topics such as:- Foundations of E-Commerce - Identify the unique features of e-commerce technology, and the major types of e-commerce;- E-Commerce Business Models - Describe the key components of e-commerce business models;- Advertising, Social and Mobile Marketing - Identify and describe digital commerce marketing and advertising strategies and tools;- Social Networks and Communities - Describe the different types of social networks and online communities and their business models; - Online Media - Identify the major trends in the consumption of media and online content, and the main revenue models for digital content delivery.

Fee info
EUR 1100: Fee includes: tuition; course materials; team-building event; Portuguese History and Culture classes; Survival Portuguese Language classes; company visit; use of the library, PC labs and ISCTE-IUL facilities; public transportation card for one month in Lisbon; organisation of leisure activities; airport pick-up service; welcome and farewell dinner.

Scholarships
There is no scholarship available for summer school programmes.

ISCTE- University Institute of Lisbon
Address: ISCTE Business School, ISCTE-IUL, Business School, Ala Aut%C3%B3noma Building - office 238 Av. das For%C3%A7as Armadas
Postal code: 1649-026
City: Lisbon
Country: Portugal
Website: http://ibs.iscte.pt/en//?pt=summer-school
E-mail: summerschools@iscte.pt
Phone: +351 210 464 218