MASTER IN COMUNICARE DE AFACERI IN LIMBA ENGLEZA - ACADEMIA DE STUDII ECONOMICE - FACULTATEA RELATII ECONOMICE INTERNATIONALE

Content 1. Leadership - terminology & approaches; field definition; 2. Leadership through history; 3. Organizational theory and its importance for an integrated business environment. Power, influence and group effectiveness; 4. Theories on leadership: trait and styles theories; 5. Theories on leadership: contingency and best-fit theories; 6. Competences for leaders. Emotional intelligence. 7. Critical thinking - a leader''s fundamental competence; 8. Organizational structures in the 21st c. Leadership in organizations; 9. Communication systems in organisations - how leaders use them more effectively; 10. The importance of ethics in organizational communication. The ethical leader; 11. Communication in a crisis - the role of the leader; 12. Leadership vs management. Organisation mission and vision - realities & philosophical principles. 13. Communicating change in organizations. 14. Loyalty in organizations.

Bibliograpy Nicolae, M., Leadership & Organisatioal Communication, Course Notes, editura ASE 2005, Goleman, D., et al., The New Leaders, Time Warner, 2003; Goleman, D., Working with emotional intelligence, Bloomsbury Publishing Plc, UK, 1999; Nicolae, M., Managerial Communication in the Internet Age, editura ASE, 2002;

Proffessor Reader Mariana Nicolae, Ph.D.

Limbajul marketing-ului si al publicitatii

Objectives Presenting the concepts and language of marketing and advertising supported by examples and case studies

Content 1. The marketing definition and concepts

2. Market research

3. Consumer behaviour

4. The marketing mix

5. The promotion mix

6. Trends in advertising

Bibliograpy 1. Cateora, Ph. - International Marketing, Illinois, Irwin, 1987

2. Jenkins-Murphy, A. - The Language of Marketing, New Jersey, Prentice-Hall, 1982

3. Kotler, P. - Principles of Marketing, Prentice-Hall, 1988

4. Mackenzie, I. - Management and Marketing, LTP, 1997

5. St. John, M. - Advertising and The Promotion Industrie, New York, 1994

Proffessor Reader Cristina Prelipceanu, Ph.D.

Statistica internationala

Objectives The course is about the main problems in international comparation based on indicators of analaysis and on econometric model for international statistics.

Content 1.National Accounting Sistem

2.Macroeconomic Indicators

3.Statistics of International Labour Forces

4.Statistics of Quality of Life

5.Statistics of Balance of Payments

6.Statistics of External Debt

7.Statistics of Stock Exchange Indicators

Bibliograpy - Begu, L-S.: Statistica internationala. Bucuresti, Editura ASE, 2003,Korka, Mihai, Tusa, Erika (2003).

- Statistica pentru Afaceri Internationale - International Business Statistics. Bucuresti, Editura ASE.

- Korka, Mihai, Begu, L.-S., Tusa, Erika: Bazele statisticii pentru economisti, Bucuresti, Editura Tribuna Economica, 2002.

Proffessor Proffessor Liviu-Stelian Begu, Ph.D.

Semestrul II

Comunicare de afaceri interculturala

Management Strategic

Relatii publice in afaceri

Tranzactii internationale

Tehnici de negociere & management-ul conflictelor

Comunicare interpersonala

Objectives Developing and improving communication skills for business, raising awareness towards best practices in business meetings and business oral presentations, towards inter and transcultural business practices, as well as practicing and building team-spirit.

Content Introductions; Suggestions and discussion of the syllabus, questionnaire

Working in teams, Advantages&Disadvantages of teams, Group Dynamics, Effective Teams, Collaborative messages, The art of constructive criticism.

Preparing for meetings, conducting and participating, follow-up, workplace appearance. Bloody Meetings (video)

Communicating Interculturally; the global marketplace, multicultural workforce, recognize cultural differences, overcome ethnocentrism, cultures and subcultures, develop effective intercultural communication skills. Building the transnaional team (video)

Speeches and Presentations - PASS. Planning writing and completing. Threat of delivery. Visual aids. See what I mean? (video)

Bibliograpy Till V. John, Bovee L. Courtland Excellence in business communication 6th Edition, Pearson Prentice Hall, 2005

Sharma Pete, In company, Macmillan, 2004

Merriam-Webster onLine Dictionary

Business English Dictionary, Longman, 1993

DEX, Dictionarul explicativ al limbii romane, Editura univers enciclopedic, 1998

Dictionary of English Language and Culture, Longman, 1993

Microsoft Encarta Encyclopedia Standard 2003, Microsoft 2003

Synonym Dictionary, Longman, 1993

Proffessor Assistent Teodora Serban-Oprescu, Ph.D. Candidate

Semestrul III

Cerintele cercetarii academice si ale comunicarii profesionale la standarde internationale

Comunicare internationala

Objectives To examine the specific issues involved in international communication; to increase awareness to best practices; to develop and fine-tune skills for effective communication in an intl. setting; identifying & evluating areas of vulnerability, communication breakdowns; developing & adapting strategies to promote best practices in specific inter/national contexts, country marketing communication; promoting a Romanian company/product/service in a world market.

Content 1. Introduction of course & course procedures. Intl.communication. Intl. languages.; 2. Intl comm: intl organisations vs.governments vs.business vs. NGOs; 3. Country to country comm; 4. Patterns of comm in intl orgs(I); 5. Patterns of comm in intl orgs (II); 6. Values & their roles in globalization - the ethical commitment; 7. Political correctness & comm; jargon, double speak. 8. Codes of ethics; the language of bribing; 9. Meetings, forums, panels in intl settings; 10. Communicating political images; 11. Electronic comm; 12 - 13 Interpreters & translators; 14. The language of leaders & followers - best practises in international settings.

Bibliograpy Bovée C.L., Thill J.V., Schatzmann B.E., Business Communication Today, Prentice Hall, 2003; Ferreol Gilles et al, Dictionarul Uniunii Europene, Editura Polirom, Iasi, 2001; Kraft Luiza Glosar englez - roman de terminologie NATO, Editura Academiei de Inalte Studii Militare, Bucuresti, 1999; Nicolae, M., Managerial Communication in the Internet Age, editura ASE, 2002; Nicolae, M. et al., Commercial Communication, editura CISON 2003 ; Nicolae, M. et al., International Business and Professional Communication, editura CISON, 2003; Thill, J.V., Courtland, L.B., Excellence in Business Communication, International Edition, McGraw-Hill, 1993

Proffessor Reader Mariana Nicolae, Ph.D.

Comunicare de afaceri scrisa intra- si inter-organizationala

Objectives Developing written communication competence in English. Developing skills for understanding and writing reference materials and other economic texts at a high level of complexity.Bettering the capacity of correct written communication, using specialized economic language.

Content 1. The writing process. Description of discourse types of text. Functions of language.

2. The writer; purpose;audience;topic;context.

3. The mechanics of writing (grammar, text organization, connectors, discourse markers). 4. Written communication: - the business letter;

- memos and briefs;

- reports;

- job descriptions;

- advertisements;

- the essay (argument, development of an issue - GMAT types of essay).

5. Communication inside and outside the organization

Bibliograpy 1. Enache, M. Et al. International Business and Professional communication, Ed. Universitara,2005.

2. Rise B. Axelrod, Charles R. Cooper, The St. Martin''s Guide to Writing, St. Martin''s Press, 1990.

3. Jaffe, Eugene D., Hilbert Stephen, How to Prepare for the GMAT, Barron''s Educational Series, 1999.

4. CIM Study Text, BPP Publishing Ltd., 1998.

Proffessor Reader Enache Maria, Ph.D.

Ascultare eficienta si interactiune

Objectives " Developing and improving listening and interacting skills;

" Raising awareness to the importance of context clues in communication;

" Developing skills to deal with different listening tasks, subjects and styles;

" Developing the ability to distinguish between English accents and dialects;

" Improving English pronunciation.

Content 1. Introduction to aural communication: cognitive, linguistic, philosophical and psychological aspects of listening

2. English pronunciation, stress and intonation patterns: pitfalls for non-native listeners

3. English accents and dialects - social, regional and national varieties. Cultural stereotypes

4. Listening for comprehension: techniques for ''tuning in'' and selecting relevant information (gist and detail). The importance of linguistic context

5. Listening for interpretation: techniques for inferring, predicting, and assessing the speaker''s moods and attitudes. The importance of extralinguistic context

6. Effective interaction and empathy reaction: developing appropriate responses

7. Active listening revisited: conclusions and recommendations

Bibliograpy Gimson, Alfred Charles An Introduction to the Pronunciation of English, Arnold, London, 1970

" Guirdham, Maureen Communicating across Cultures, Macmillan Business, 1990

" Hartley, Peter Interpersonal Communication, Routledge, 1993

" Hughes, Arthur Trudgill, Peter English Accents and Dialects: An Introduction to Social and Regional Varieties of English in the British Isles, Arnold, London, 1997

" Steinberg, Danny D. Nagata, Hiroshi Aline, David P. Psycholinguistics. Language, Mind and World, Longman, 2001

Proffessor Assistent Denise Dona

Management; Marketing international

Objectives The primary objective of this course is to present students with the nature and structure of international marketing management. Also the course aims to present the marketing environment under globalization.

Content The international strategic marketing process

The international foreign environment (cultural, political, economic, legislative)

External market selection

International product policy

International distribution policy

International pricing policy

International promotion policy

Bibliograpy Nicolescu Luminita, International Marketing, Editura ASE, 2005

Cateora Philip and Graham John, International Marketing, Irwin McGraw Hill, 2002.

Proffessor Reader Luminita Nicolescu, Ph.D

Proiecte

Corpul profesoral

- o echipa dinamica de profesori romani si straini cu experienta in instruire in cadrul programelor de master si specializari la universitati din Europa si SUA.

- practicieni de prestigiu din domeniu, consultanti de la Camera de Comert si Industrie a Romaniei, Institutul European Roman, Consiliul Britanic, etc.

- expatriati conducand afaceri de succes in Romania

- diplomati ai sectiilor comerciale ale ambasadelor straine la Bucuresti.

- profesori invitati de la universitati din Marea Britanie si SUA.

Calitatea activitatilor corpului didactic si personalului administrativ este mentinuta si imbunatatita continuu prin:

- asigurarea unui dialog permanent intre personalul programului si studenti

- evaluarea performantelor profesorilor de catre participantii la program

Admitere masterat:

Dosarul de inscriere trebuie sa contina:

1. diploma de licenta (sau echivalenta) in original (pentru absolventii promotiei 2006, adeverinta de absolvire cu examen de licenta cu precizarea mediilor pe anii de studiu si a mediei la examenul de licenta)

2. foaia matricola in original

3. adeverinta medicala

4. certificat de nastere in copie legalizata

5. certificat de casatorie in copie legalizata (daca este cazul)

6. patru fotografii tip buletin de identitate

7. bonul valoric reprezentand taxa de inscriere (70 RON indiferent de numarul de optiuni)

8. o recomandare din partea unui profesor din facultatea absolvita sau a unui angajator

9. FORMULAR DE INSCRIERE

Taxa de scolarizare pentru anul universitar 2006/2007 este de 1200 RON pe semestru.

Facultatea de Relatii Economice Internationale respecta regulamentele Academiei de Studii Economice cu privire la admiterea la programele de master.