Université d''été
Ecole de Management de Normandie (Normandy Business School)
Lieu de formation : Le Havre - Bruxelles - Amsterdam - Caen - Paris- Barcelone
Langue d''enseignement : Anglais
Niveau : Niveau Master (M1 et M2)
Durée de la formation : 4 semaines
Programme itinérant
The Know Europe Program is organised by the Normandy Business School and hosted by 3 other European Business Schools:
* In Brussels by Vlekho (Flemish Business School)
* Amsterdam by Haarlem Business School (Hogeschool Haarlem)
* In Barcelona by FIB - UPC (Universitat Politecnica de Catalunya)
* In Le Havre & Caen by Ecole de Management de Normandie (Normandy Business School)
The Program Director is Armel Esnol, Director of International Relations at the Normandy Business School.
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> OBJECTIFS <
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For full details in English, please click here www.know-europe.com
Faire percevoir la diversité du contexte européen des affaires (dans une problématique Nord-Sud) – une initiation précieuse pour les non Européens qui se destinent à des postes dans le marketing international.
Permettre à des étudiants qui ne peuvent s’absenter pour un semestre d’échange en Europe d’avoir néanmoins accès à cette initiation dans un temps limité. Ce programme est le fruit d’une collaboration entre 4 partenaires (VLEKHO - Belgique / Inholland Haarlem Business School – Pays-Bas / Ecole de Management de Normandie – France / Universitat Politècnica de Catalunya - Espagne).
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> DATES <
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9 juin- 7 juillet 2007
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> POINTS FORTS <
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The Know Europe Program was developed 12 years ago for students from partner institutions of the Consortium of European Institutions led by the Normandy Business School (NBS). It provides participants of the program with a first-hand initiation into the European business context at graduate level taught by faculty from four different business schools. Participants have the unique opportunity to appreciate the complexity of the European scene with a variety of points of view, both from a Northern and Southern Europe perspective.
Integration into the European business context is achieved through a series of lectures and field trips which provide participants with the opportunity to explore issues with European professors and managers and to observe some of the issues personally as they travel through Northern and Southern Europe.
What is different about this program :
* It focuses on both Northern and Southern Europe business and cultural differences. Students stay long enough in each place to make the local environment relevant and meaningful.
* All instructors are Europe-based and come from a variety of European universities and businesses.
* Sessions are taught in the location where the local business and industrial contexts provide the most relevant field trips.
* The program is hosted by five European Business Schools and is run on a non-profit basis for students of their partner institutions.
* Participants come from partner institutions all over the world.This diversity of participants on the program and the ability to interact with European managers and European students help develop a truly global perspective.
* Independent students are admitted in limited numbers with a view to introducing diversity.
* A Project is conducted in teams throughout the program culminating in a presentation to a panel on the final day. This experience gives ample opportunity for interaction between the members of the group and provides incentive to reflect on the business environments in the various locations. During this time, the various faculty members act as consultants in their specific fields, either directly or via the Internet.
> CONTENUS PEDAGOGIQUES <
4 semaines itinérantes (Bruxelles / Amsterdam / Le Havre / Caen / Paris / Barcelone) avec modules (cours + études de cas, généralement sur place dans l’entreprise concernée
- exemple : « Heineken » Amsterdam ou « Torres Bodegas » Barcelone).
Le projet mené durant les 4 semaines traite d’une véritable entreprise du pays d’origine des étudiants qui les a commissionnés pour effectuer une étude de marché. Les recommandations stratégiques sont présentées en fin de programme à Barcelone. Ce travail s’effectue en équipe multinationale.
La thématique générale est soit celle des vins, spiritueux ou boissons non alcoolisées, soit celles des produits du tourisme (hôtels, parcs, festivals, séjours à thème, etc.) qui sont une excellente façon de traiter des problèmes culturels du fait de l’approche différente dans chacun des pays visités.
> VALIDATION <
Transcript de 8 credits ECTS ou 6 credits MBA - USA.
Attestation finale.
> ORGANISATION PEDAGOGIQUE <
Cours en anglais (TOEFL 213 ou similaire minimum).
Public concerné
Par l’intermédiaire du bureau international des universités partenaires
Ou en direct (bulletin d’inscription disponible sur le site www.know-europe.com)
Niveau BAC+3 ou +4 (Undergraduate major ou Graduate).
> PIECES A JOINDRE POUR LE DOSSIER <
1 bulletin d''inscription (voir le site www.know-europe.com )
> SERVICES COMPLEMENTAIRES <
Accès internet dans tous les sites visités -- Excursions gratuites
> TARIFS ET HEBERGEMENT <
Personne à contacter pour toute information relative au prix : Armel ESNOL a.esnol@ecole-management-normandie.net
The course is run on a not-for-profit basis and is relatively low cost. Consequently, the accommodation is modest - generally 2-3 star (European definition!). A great deal of time and effort is spent trying to find accommodation that is comfortable and conveniently located both for attending classes and sightseeing. All accommodation is on a double-room sharing basis unless you pay a supplement to secure a single room (Euro 750), this must be paid in advance as once the program has commenced, we cannot guarantee availability of single rooms
KNOW EUROPE 2007 SUMMER PROGRAM ON BUSINESS IN EUROPE
