FASHION DESIGN
Duration: 3 weeks
Course Objective
The course aims to teach how to design a fashion collection through a series of theoretical and practical lessons. The course analyses the evolution of the fashion market with a particular interest as regards to the style trends for the years 2007/2008.
The course also introduces the concept of coordination and includes the study of styling techniques.
SYLLABUS
Introduction to Collection
Design
Analysis of the organization system of Italian clothing companies in then
creation and production of collections; the importance of
coordinating the collection: image, price, quality, sales outlets.
Collection and Coordination Design
Introduction and discussion about the collection project to be designed by each student. Briefing and timing, deciding target, number of fabrics, number of garments, typologies of product: jackets, pants, skirts, shirts, shoes and bags, etc... Direct experience, designing and producing a personal collection.
Research
Research of a concept to create a mood book with a trend theme, an icon target, fabrics, colours, accessories. The use of information gained through Milan Ground Research "MGR" will be developed within this research, teaching the students to utilise trends and styles around us to help create the collection designed. The collection book should be presented on A3 horizontal format with spiral binding and hard back cover.
The graphic content should be discussed with all teachers.
Milan Ground Research
Getting to know Milan through its various fashion areas and using the information gained. Trying to identify street trends and market needs.
Styling
The stylist is a professional who knows how to create or re-invent a fashion image, working for fashion magazines, fashion shows and advertising. He/she works with designers, journalists and fashion photographers.
Intro to Marketing
Analysis of evolution of consumeras demand in the fashion market in recent years. The new competitive strategies of the fashion companies: from haute couture to luxury fashion empires. The new relation between creativity and management: art and discipline. Building a strong identity in a turbulent environment: the importance of an integrated communication and the new media. Focus on: the fashion show, the brand store (towards the concept store and the high street empires).
Intro to Communication
Introduction to the communication world, the advertising strategy, the coherence among the positioning of the company, message, product, media, shop concept and target groups.
Final Presentation
Presentation of a fashion collection design.
Duration:
July 7th - July 25th 2008
Language: English
Qualification for admission:
the course is opened to students coming from fashion schools or to those with an experience in this field.
Course schedule:
4 days a week, 6 hours a day
Cost:
Euro 2.950 full package
Euro 1.950 tuition fee
Euro 1.000 accommodation
