Universitatea "Babes-Bolyai", Facultatea de Stiinte Economice si Administrarea Afacerilor, impreuna cu Departamentul de Marketing, anunta organizarea Conferintei Internationale "Marketing – de la informatie la decizie".
Manifestarea, ajunsa la cea de-a treia editie, va avea loc in perioada 29-30 octombrie 2010.
In cadrul conferintei vor fi dezbatute subiecte ce tin de urmatoarele teme:
- Marketing Research and Research Methodology
- Consumer Behavior
- Marketing Strategy
- Product and Brand Management
- Innovation and New Product Development
- Pricing Issues
- Marketing Communications, Advertising, Sales Promotion
- Sales Management and Personal Selling
- Retail Marketing
- Channel Management and Logistics
- Business-to-Business Marketing
- International and Cross-Cultural Marketing
- Marketing in Emerging and Transition Economies
- Relationship Marketing
- Services Marketing
- Tourism Marketing
- Marketing of Public and Non-Profit Organizations
- Social Responsibility, Ethics and Consumer Protection
Mai multe detalii pot fi obtinute de la:
Asistent doctorand Andrei SCRIDON
andrei.scridon@econ.ubbcluj.ro
Conferinta "Marketing ? de la informatie la decizie"
label
Evenimente
calendar_month
2010-08-05, 00:00
autorenew
2025-09-29, 16:58
history_edu
studentie.ro
