CRM kotter''s model 5+6

label Cursuri autorenew 2025-09-29, 17:00 history_edu constantin bratianu
1. Establishing a greater sense of urgency
Examining seriously the market and competitive realities
Identifying and discussing crises, potential crises or major opportunities

2.Creating the guiding coalition
Putting together a group with enough power to lead the change
Getting the group to work together like a team

3.Developing a vision and a strategy
Creating a vision to help direct the change effort
Developing strategies for achieving that vision

4.Communicating the change vision
Using every vehicle possible to constantly communicate the new vision and strategies
Role modeling needed behavior by the guiding coalition

5.Empowering others to act
Getting rid of blockers
Changing systems or structures that seriously undermine the change vision
Encouraging risk taking and nontraditional ideas, activities, and actions

6.Creating short-term wins
Planning for some visible performance improvements
Creating those wins
Visibly recognizing and rewarding people who made the wins possible

STEP 5: EMPOWERING OTHERS TO ACT
The first 2 steps defined the change need and created the critical mass for guiding the coalition
The next 2 steps defined the vision of change and the need for communicating this vision to all employees
The next steps are necessary for implementing the change

The purpose of the step 5 is to empower a broad base of people to take action by removing as many barriers to the implementation of the change vision as possible at this point in the process