It is beyond doubt that companies today invest great sums of money and time in building their brands. As a consequence, it has became difficult to find a company or an organization indifferent to branding. Answering that blossoming interest, the aim of this course is to provide an in-depth understanding in one of the most critical success factors in business nowadays by describing how to build, launch, manage and sustain a brand over the time. Course offered by Department of Business Administration.
Period
05-08-2013 - 30-01-2013 (-26 weeks)
Target group
Master students
Course aim
The aim of this course is to provide an in-depth understanding in one of the most critical success factors in business nowadays by describing how to build, launch, manage and sustain a brand over the time
Credits
10.0 ECTS credits
Course fee
EUR 0: Students on a bilateral exchange programme do not have to pay. Freemovers are obliged to pay participation fees while tuition fees only apply to freemovers from countries outside the EU/EEA/Switzerland.
Course leader
Ioannis Assiouras
Aarhus University International Centre
Address: Hoeg Guldbergs Gade 4, building 1650 Aarhus C
Postal code: 8000
City: Aarhus
Country: Denmark
Website: http://www.au.dk/summeruniversity
E-mail: SummerUniversity@adm.au.dk
Phone: +45 8942 2320
Brand Management
label
Diverse
calendar_month
2013-01-07, 00:00
autorenew
2025-09-29, 17:00
history_edu
Silviu Marinescu
