- Lectures and practical classes in Business Internet communications: - bases of usability and web site (definition of the target audience, the selection of tools for collaboration, evaluation of efficiency); - on-line community management (building of customers' community and its maintenance); - business promotion via the Internet (choice of promotion strategy, selection of promotion tools, content, events, support); - PR in blogosphere (possibilities of PR in blogosphere, blog in the style "making of PR"); - analysis of Business advertising via the Internet messages (tendencies of advertising messages promotion via the Internet, efficiency of Internet advertising, evaluation of Internet advertising efficiency)
- Work on the projects alongside Russian students on the bases of large Corporations in the Ural region which are the partners of the program: large metallurgical corporations, pharmaceutical companies, telecommunication companies, energy company, etc..
- Participation in discussions, workshops with leading IT- companies (Yandex, Mail.ru and so on), master classes of practitioners and experts in the area of the Internet promotion.
- Excursions to Ekaterinburg and the Ural region places of interests.
Period
01-08-2013 - 16-08-2013 (3 weeks)
Target group
BA students; MA Students; PhD Students; Practitioners in related areas.
Course aim
To integrate work alongside Russian students in large Corporaions, where they get to design internal and external communications via the Internet.
Credits
0.0 ECTS credits
Course fee
EUR 650: Fee covers:
- theoretical and practical lectures and master classes
- all teaching materials
- coffee break
- meeting at the airport
EUR 750: Fee covers:
- theoretical and practical lectures and master classes
- all teaching materials
- coffee break
- meeting at the airport
- accomodation in a dormitory of Ural Federal university
Course leader
Ural Federal University (Russia)
Ural Federal University named after the first President of Russia B.N.Yeltsin Department of marketing communications and branding
Address: Chapaeva 16, Room 105
Postal code: 620000
City: Ekaterinburg
Country: Russia
Website: http://uralsummer.ru/
E-mail: foreign@uralbrand.ru
Phone: +7(903)0859885
