Community Management and Social Media - Summer

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label Diverse autorenew 2025-09-29, 17:01 history_edu Diana Ignat
Online communication is a growing need in the business world, resulting in a greater demand for professionals with a knowledge of the social tools necessary to carry out communication strategies using the various online channels. Content: The course teaches students the basic tools needed by the community manager to manage, establish, and moderate online communities that are generated around a brand, as well as the skills they need to implement a social media strategic plan.


The first part of the programe involves theory, focusing on the basic principles of community management and specific social media networking tools.The aim of the second part is to create a "social business plan" that meets the needs of a brand (client) and a community (consumer and user).

Period
01-07-2013 - 26-07-2013 (4 weeks)

Target group
People with experience in the world of communication and publishing with basic marketing studies.

Course aim
Online communication is a growing need in the business world, resulting in a greater demand for professionals with a knowledge of the social tools necessary to carry out communication strategies using the various online channels.

Credits
0.0 ECTS credits

Course fee
EUR 2600: Enrollment and tuition

Course leader
IED Barcelona

IED - Istituto Europeo di Design
Address: via A. Sciesa 4, Milan
Postal code: 20135
City: Milan
Country: Italy
Website: http://www.ied.edu
E-mail: admissions@ied.it
Phone: 00390255192963