In our changing world public and private organizations make more and more effort to reach people and gain their attention. We live in a visual culture and the choice of very many media resources leads to zap behavior. The first impression is increasingly the decisive impression.
Design is important to visualize the corporate personality. It is the base of a distinctive positioning among competitors on the market and helps acquiring the positive attention of consumers and other target groups through starting and maintaining a brand relationship.Each student in this interactive course selects an organization of which the corporate branding and design will be working material for the course. Workshops will use this organization's visual expressions and collected background information.
The selected organization can be large or small, known or unknown, public or private. It can be the organization where a student works, might want to work after graduation, or is otherwise interested in. Information for the students on selecting an organization:Each student chooses before the start or at the latest the first day of the course an "adoption business". Adopting means collecting visual expressions of the organization and of some competitors. It means also requiring background information of this organization. This will be working materials for the workshops you participate in.
The organization you select can be large or small, known or unknown, public or private.You can take several businesses in mind and after the first meeting make your choice. Make sure you easily can get different visual material, such as business cards, flyers / ads / brochures, a print from the website, clothing, building or interior. It may help if you are working with the organization, or know someone who works there. Choose an organization you are really interested in!
Period
08-08-2011 - 12-08-2011 (1 weeks)
Target group
This course is especially designed for students with some background in marketing or with a strong interest in the field of corporate branding and design. The course is very interactive and has a strong practical focus, requiring hard work, a very active study attitude, and an open mind to new, broad (multicultural) communicative approaches.
Course aim
The aim of the course is to give participants -insight in the importance and opportunities of design and design management for organizations of all kinds.-knowledge and understanding of the links in theoretical background between Corporate Branding, Marketing & Design, also in international and intercultural perspective.- insight in reaching audiences through relevant knowledge of their needs and practicing creative and innovative use of media and resources. -insight into various ways of effectiveness research.-a transfer of this theory into a practical analysis, research and advice of the business that the participant is adopting during the course.
Credits
2.0 ECTS credits+ Certificate of Attendance
Course fee
EUR 590: Course + course materials + housing
Course leader
Drs. Inez Meurs
Scholarships
Utrecht Summer School doesn't offer scholarships for this course.
Utrecht University
Address: PO BOX 80148
Postal code: 3508 TC
City: Utrecht
Country: Netherlands
Website: http://www.utrechtsummerschool.nl
E-mail: summerschool@uu.nl
Phone: 0031302534400
Corporate Branding & Design
