In our changing world public and private organisations make more and more effort to reach people, gain their attention and get them involved. We live in a visual culture, and the choice of very many media resources leads to zap behaviour. The first impression is increasingly the decisive impression.

Design is important to visualize the corporate personality.In this interactive course each participant selects an organisation of which the corporate branding and design will be working material for the course. Workshops will use this organisation's visual expressions and collected background information.

Period
12-08-2013 - 16-08-2013 (1 weeks)

Target group
For this course a background in Marketing is not absolutely necessary, but a strong interest in the field of branding and consumer behaviour clearly is. Participants are required to switch quickly from abstract notions to their implications in everyday life. They need to be able to actively participate in both field work and group discussions. A good command of English is necessary.

Course aim
This course enables students to report on decisions and their effects in the field of corporate branding and design, and make suggestions for improvement.



Credits
2.0 ECTS credits

Certificate of attendance

Course fee
EUR 715: Course + course materials + housing + mealplan

Course leader
Inez Meurs

Scholarships
Utrecht Summer School doesn't offer scholarships for this course.

Utrecht University
Address: PO BOX 80148
Postal code: 3508 TC
City: Utrecht
Country: Netherlands
Website: http://www.utrechtsummerschool.nl
E-mail: summerschool@uu.nl
Phone: 0031302534400