The chief communication officer at a Fortune 500, multi-national corporation today faces the challenges of a rapidly changing global economy, a revolution in communication channels fueled by the Internet, and a substantially transformed understanding of what a 21st century corporation stands for.
This course investigates these forces and the specific communication challenges that they have thrown at the global corporation. Examining these forces and how they are interwoven should offer insights and strategies for students of the corporate communication discipline and business leaders to help them deploy effective communication as a strategic business asset in the contemporary global economy. Course offered by Department of Business Comminication.
Period
02-07-2012 - 20-07-2012 (3 weeks)
Target group
MA
Course aim
Please see website for further information.
Credits
5.0 ECTS credits
Course fee
EUR 1: Please see website for further information: http://www.au.dk/en/summeruniversity/application/tuitionfeeandparticipationfee/
Course leader
Michael B. Goodman, The City University of New York
Aarhus University International Centre
Address: Hoeg Guldbergs Gade 4, building 1650 Aarhus C
Postal code: 8000
City: Aarhus
Country: Denmark
Website: http://www.au.dk/summeruniversity
E-mail: SummerUniversity@adm.au.dk
Phone: +45 8942 2320
Corporate Communication, Strategic Adaption for Global Practice
