The focus of this course is on the creation and management of entrepreneurial initiatives within a corporate context. The course will cover the entrepreneurial imperative for corporations, the unique nature of corporate entrepreneurship, and the levels and forms of entrepreneurship in established organizations.
After identifying and defining external and internal manifestations of corporate entrepreneurship, the course will concentrate on what managers do to foster climates that facilitate internal corporate entrepreneurship. We will discuss sound venturing strategies regarding "what kind" of new businesses corporations choose to pursue and "how" those ventures should be structured and managed for maximal performance. Course offered by Department of Economics and Business.
Period
30-07-2012 - 17-08-2012 (3 weeks)
Target group
MA
Course aim
Please see website for further information.
Credits
5.0 ECTS credits
Course fee
EUR 1: Please see website for further information: http://www.au.dk/en/summeruniversity/application/tuitionfeeandparticipationfee/
Course leader
Robert Garrett, Oregon State University
Aarhus University International Centre
Address: Hoeg Guldbergs Gade 4, building 1650 Aarhus C
Postal code: 8000
City: Aarhus
Country: Denmark
Website: http://www.au.dk/summeruniversity
E-mail: SummerUniversity@adm.au.dk
Phone: +45 8942 2320
Corporate Entrepreneurship
