Crossmedia Communication. From Theory to Implementation

label Diverse autorenew 2025-09-29, 17:01 history_edu Ioana Dinescu
Day 1Crossmedia and Transmedia. Main terminology and examplesBrainstorm session (in groups)Day 2How to develop and produce engaging experiences. Henry Jenkins' seven principles of TransmediaStorytelling.The revisited business model canvasWorking on the business model (with presentation)Day 3Development of the storiesFirst session of working on platformsDay 4Second session of working on platforms (morning)Implementation (afternoon)Day 5Working on the presentation (video, photos etc..)Students' projects presentation (afternoon)

Period
28-07-2014 - 31-07-2014 (1 weeks)

Target group
The participant should have an interest in cross platform communication applied for a number of reasons such as entertainment, politics, commerce and social causes.

Course aim
The short course organised by Baltic Film and Media School aims to equip students with a good understanding of crossmedia and its common strategies, and offers the chance to activly develop a crossmedia experience spreading on at least three different platforms.

Credits
2.0 ECTS credits

Course fee
EUR 250[Convert to USD]Without accommodation and cultural program.EUR 250[Convert to USD]

Course leader
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Tallinn University
Address: Uus-Sadama 5
Postal code: 10120
City: Tallinn
Country: Estonia
Website: http://summerschool.tlu.ee/
E-mail: birgitk@tlu.ee
Phone: 372 6199599