This course deals with concepts, methods, and applications of marketing decisions. Unlike most marketing courses that focus on conceptual material, this course will provide the students with analytic skills to translate conceptual understanding into specific operational plans - a skill that is in increasing demand in organizations today.Course offered by Department of Business studies, Aarhus School of Business, AU.
Period
01-08-2011 - 19-08-2011 (3 weeks)
Target group
The course is designed for students with some background in basic marketing concepts.
Course aim
This course deals with concepts, methods, and applications of marketing decisions. Unlike most marketing courses that focus on conceptual material, this course will provide the students with analytic skills to translate conceptual understanding into specific operational plans a skill that is in increasing demand in organizations today.Specifically, the course objectives are: To help you understand how analytical techniques and computer models can enhance marketing decision-making. To help you learn to view marketing phenomena and processes in ways which are amendable to decision modeling. To expose you to a number of examples of the successful use of marketing engineering. To provide you with a software tool kit that will enable you to apply marketing engineering to real marketing decision problems.
Credits
5.0 ECTS credits
Course fee
EUR 0. See website for information regarding fees
Course leader
Arne Floh, WU Vienna
Aarhus University International Centre
Address: Hoeg Guldbergs Gade 4, building 1650 Aarhus C
Postal code: 8000
City: Aarhus
Country: Denmark
Website: http://www.au.dk/summeruniversity
E-mail: SummerUniversity@adm.au.dk
Phone: +45 8942 2320
Decision Models in Marketing
