This course deals with concepts, methods, and applications of marketing decisions. Unlike most marketing courses that focus on conceptual material, this course will provide the students with analytic skills to translate conceptual understanding into specific operational plans - a skill that is in increasing demand in organizations today. Course offered by Department of Business Administration.
Period
30-07-2012 - 17-08-2012 (3 weeks)
Target group
Master
Course aim
Please visit our website for further information.
Credits
5.0 ECTS credits
Course fee
EUR 1: Please visit our website for further information: http://www.au.dk/en/summeruniversity/application/tuitionfeeandparticipationfee/
Course leader
Arne Floh, Vienna University of Economics and Business
Aarhus University International Centre
Address: Hoeg Guldbergs Gade 4, building 1650 Aarhus C
Postal code: 8000
City: Aarhus
Country: Denmark
Website: http://www.au.dk/summeruniversity
E-mail: SummerUniversity@adm.au.dk
Phone: +45 8942 2320
Decision Models in Marketing
