The first two weeks of the course will consist of alternating between marketing and design classes. The final week is where you will be immersed in a design project to test your new knowledge. From a marketing and management approach you will explore how to incorporate innovation in everyday business practices. You will look at consumer behaviour and current marketing trends. You will learn how to improve your project management skills, how to be strategic in leadership and how to use effective presentations skills to communicate your ideas with confidence. In your design classes you will explore rapid concept generation techniques, and examine how the design, problem solving and idea generation processes work. Instead of traditional lectures and seminars you will be actively involved in studio design projects.

Period
30-06-2014 - 18-07-2014 (3 weeks)

Target group
Design Thinking Summer School is aimed at business and marketing professionals and students who wish to enhance their creativity by combining techniques from the design and marketing professions so that they generate new and innovative ideas and solutions.

Course aim
Being ahead of the competition and standing out from the crowd is essential in todays business world. So is being able to demonstrate creativity. These skills are very sought after by employers, and so being able to demonstrate these will reinforce competitiveness in the job market.



Credits
0.0 ECTS credits

Course fee
GBP 1200[Convert to USD]This fee covers tuition and most materials.

Course leader
Various

Nottingham Trent University College of Art, Design and Built Environment
Address: Burton Street Nottingham
Postal code: NG1 4BU
City: Nottingham
Country: United Kingdom
Website: http://www.ntu.ac.uk/creativeshortcourses
E-mail: creativeshortcourses@ntu.ac.uk
Phone: +44 115 848 2813