We live in interesting times, in which digital technology and business innovation evolve together, changing the way we do business, interact with people, and manage our career. This course aims to prepare you for overcoming the challenges we are facing in digital economies. The course discusses how ICTs are evolving and affecting the business environment, from changing organisation structures to enabling new business models and products (goods and services).
From this broad scope, this course focuses particularly on exploring the role of social media in organisations, understanding their relevance for communication and collaboration within and across the boundaries of companies. This course is a must for any professional who wants to understand the impact of digital technology innovation, and be prepared to work in organisations in which digital technologies play a relevant role. Course offered by Department of Business Administration.
Period
31-07-2012 - 24-08-2012 (4 weeks)
Target group
BA
Course aim
Please see website for further information.
Credits
10.0 ECTS credits
Course fee
EUR 1: Please see website for further information: http://www.au.dk/en/summeruniversity/application/tuitionfeeandparticipationfee/
Course leader
Magda Hercheiu, University of Westminster
Aarhus University International Centre
Address: Hoeg Guldbergs Gade 4, building 1650 Aarhus C
Postal code: 8000
City: Aarhus
Country: Denmark
Website: http://www.au.dk/summeruniversity
E-mail: SummerUniversity@adm.au.dk
Phone: +45 8942 2320
Digital Business Innovation & Social Media
