The course aims to explore business innovation in the context of digital economies, discussing how changes in Information and Communication Technology are affecting the way organisations do businesses, e.g. the way new business models and products (goods and services) emerge. From this broad perspective, the course focuses particularly on exploring the role of social media in organisations, understanding their relevance for communication and collaboration within and across the boundaries of companies.

Period
05-08-2013 - 30-08-2013 (4 weeks)

Target group
Bachelor's students

Course aim
In this course, students are to learn:

- The relevance of ICT in business innovation in digital economies

- The strategies adopted by major organisations in using ICT, focusing on social media

- How social media may improve communication and collaboration

- How companies are using social media for adding value

- The risks and obstacles for obtaining benefits from social media



After the course, the students should be able to:

- Identify key factors which are relevant for business innovation in digital economies

- Understand how social media may enable communication and collaboration

- Design social media strategies for particular organisational objectives and resources

- Plan responsible social media adoption taking into consideration benefits and risks

- Explore the potential business applications of other social media tools

Credits
10.0 ECTS credits

Course fee
EUR 0: Students on a bilateral exchange programme do not have to pay. Freemovers are obliged to pay participation fees while tuition fees only apply to freemovers from countries outside the EU/EEA/Switzerland.

Course leader
Magda Hercheui, Westminster Business School, Great Britain

Aarhus University International Centre
Address: Hoeg Guldbergs Gade 4, building 1650 Aarhus C
Postal code: 8000
City: Aarhus
Country: Denmark
Website: http://www.au.dk/summeruniversity
E-mail: SummerUniversity@adm.au.dk
Phone: +45 8942 2320