EIML Paris Luxury Marketing Summer session

label Diverse autorenew 2025-09-29, 17:01 history_edu Silviu Marinescu
Paris...In the most visited capital of the world, dive into where everything happens, from art to fashion, luxury and design. For a week or a month, come and see what comes out and gain insight into the Luxury industry.EIML Paris offers the opportunity to international students to acquire the fundamentals and realize that Luxury is abovernall a unique art of know-how, products and services of which require a deep sense of quality.Thanks to our high quality training classes, your skills and competencies in the understanding of the specifi c codes andrnlanguage of the Luxury industry will blossom.EIML Paris a unique school of its own in France that offers a five-year higher education program from Bachelorrnto Master's level. Created in collaboration with the major economic players in the luxury sector, the programrnprovided at EIML Paris trains managers to be and is particularly suited to those seeking a career with highrnresponsibilities in various sectors such as Purchasing, Marketing,Communication...The summer session is divided into 4 modules that can be attended independently:1. Fashion and Fashion Design Industry2. Jewelry and Watches Industry3. Fragrance and Cosmetic Industry4. Luxury Hospitality ManagementThe program covers areas such as Introduction to History of Luxury Products, Consumer Behavior, International Marketing and Retailing.Company visits are a unique opportunity to see in practice issues learnt in classes, and meet with professionals.LANGUAGE OF INSTRUCTION:Courses are taught in English30 contact hours per session of which :- 25 teaching hoursrn- 3 hours dedicated to company visits / conferences- 2 hours dedicated to cultural visits+5 hours dedicated to individual work

Period
16-06-2014 - 12-07-2014 (4 weeks)

Target group
REQUIREMENTCandidates profiles can be very diverse. The most important is to care for aesthetics, perfection, be creative,rnhave a taste for communication, possess analytical skills for patterns and trends, and be sensitive to the arts and letters.Candidates have to show 2 years of successful higher education or having earned a Bachelor degree or an equivalent.For non-native speakers, English proficiency proof document is needed (English tests or a recommendationrnletter from your current school).These summer modules provide excellent support for those planning a career in the Luxury industry byrnacquiring fundamentals in the Luxury business.In addition, students can transfer up to 8 credits to their home institution.APPLICATION DEADLINEMAY 15th, 2014

Course aim
SUMMER SESSION PROGRAM 2014FASHION AND FASHION DESIGN INDUSTRYFrom June 16th to June 21stHistory of FashionInternational Fashion MarketsTrends and Consumer BehaviorLuxury Distribution and Merchandising StrategyCollectioning and WorkshopBrand Management in Fashion and AccessoriesCompany visits / conferences, and cultural visitsJEWELRY AND WATCHES INDUSTRYFrom June 23rd to June 28thHistory of Jewels and WatchesInternational Jewelry and Watches markets (trends, brands, market opportunities)Introduction to Gemmology and WorkshopCommunication and Sponsoring in timepieces sectorE-business in Jewelry and Watches IndustryBrand Management in Jewelry and Watches Industry Company visits / conferences, and cultural visitsFRAGRANCE AND COSMETIC INDUSTRYFrom June 30th to July 5th History of Perfumes and workshopInternational Beauty Market (market opportunities)Consumer Behavior and Trends in Cosmetic IndustryCRM in Cosmetic IndustryTravel Retail and Distribution Strategy in Cosmetic Industry Brand ManagementCompany visits / conferences, and cultural visitsLUXURY HOSPITALITY MANAGEMENTFrom July 7th to July 12thHistory of the Luxury Travel IndustryInternational Luxury Hospitality Markets (trends, brands, market opportunities)Concierge ServicesHaute Gastronomie and Chef Business ModelsWine and Champagne MarketsFrench EtiquetteCRM in Hospitality IndustryCompany visits / conferences, and cultural visits



Credits
8.0 ECTS creditsCredit TransferAn active class participation and company visits are mandatory.Students can earn 2 to 8 ECTS (European credits) for the courses taken during the Summer Session (upon the validation from their home institution).They earn 2 ECTS per session (one week module).

Course fee
EUR 750[Convert to USD]Tuition FeesAdministration fees: 30 non refundableTuition fees for one summer module: 750 Fees decrease when applying for more than one module2 summer modules: 1350 3 summer modules: 1750 The entire program: 2000

Course leader
Luxury Means Creation and Excellence.In all its dedicated fields - jewelry, watch making, fashion, perfumes, beauty products, hospitality and servicesLuxury is linked to perfection.Define Luxury is subjective ; it is generally considered as luxuriou


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