If you ask an entrepreneur what skills or knowledge have to be developed in their company, most entrepreneurs will answer "marketing". However most marketing courses focus on the larger firms and the marketing strategies do not seem be applicable to smaller entrepreneurial firms with smaller budgets.
The main theme during the course will be how small and medium sized firms (SMEs) can create competitive advantage with the limited marketing resources they possess.Some knowledge on (traditional) marketing is nice to have but not necessary for this course. Materials will be handed out during the course. Guest lectures are offered for free, so is the hard work%85 We look forward to seeing you this summer!
Period
15-07-2013 - 19-07-2013 (1 weeks)
Target group
All students interested in developing small and medium sized ventures, either with or without a profit motive. Previous knowledge of marketing is not required, an interest in selling your ideas is. The course is in English and interactive by nature therefore students are expected to have a good proficiency in oral and written communication.
Course aim
The course aims to create awareness that the marketing done by SMEs is different compared to the marketing done in large firms. At the end of the course the students will have experienced some of these differences and have some tools to market small and medium sized ventures.
Credits
2.0 ECTS credits
Certificate of Attendance
Course fee
EUR 625: Course + course materials + housing + mealplan
EUR 350: Course + course materials + lunch
Course leader
Peter O. van der Meer
Scholarships
Utrecht Summer School doesn't offer scholarships for this course.
Utrecht University
Address: PO BOX 80148
Postal code: 3508 TC
City: Utrecht
Country: Netherlands
Website: http://www.utrechtsummerschool.nl
E-mail: summerschool@uu.nl
Phone: 0031302534400
Entrepreneurial Marketing
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Diverse
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2013-01-07, 00:00
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2025-09-29, 17:00
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Maria Dumitru
