Explore the challenges faced by European companies, the solutions they find, and gain insight on how business cultures in the European Union (EU) influence the decision-making processes. Focus on new business models, corporate social responsibility, sustainable innovation, and creative approaches to brand identity - all strategies used by European companies to prepare for the future. This course combines a theoretical and practical approach. Interactive lectures, group assignments and company visits in the Netherlands and Milan (Italy) will help you to shape your views on what works and what doesn't.

Period
21-07-2014 - 08-08-2014 (3 weeks)

Target group
This course is open to bachelor students in the field of business, marketing and finance, and to (bachelor and master) students who have some background and/or a strong interest in these fields and economic trends and topics in the EU. A good command of English is necessary.

Course aim
Participants will have increased their knowledge of and the skills needed to understand the challenges of operating in a European business setting, will have an overview of current trends and hot topics, and will have experienced their own strengths and weaknesses in assignments and case studies where they are asked to analyse and solve problems, and focus on the implications of theory for real-life.



Credits
6.0 ECTS credits

Course fee
EUR 1600[Convert to USD] 1600 - Course + course materials + housingFee includes a trip to Italy (transport and accommodation)

Course leader
drs. Inez Meurs

Scholarships
-

Utrecht University
Address: PO BOX 80148
Postal code: 3508 TC
City: Utrecht
Country: Netherlands
Website: http://www.utrechtsummerschool.nl
E-mail: summerschool@uu.nl
Phone: 0031302534400