European Business Challenges

label Diverse autorenew 2025-09-29, 17:01 history_edu Silviu Marinescu
Having the capacity to deal with an ever-changing environment is turning out to be the single most important factor for companies to remain in business successfully. With the European Union (EU) nowadays struggling for its once crucial role in the global economy this goes for European companies perhaps even more than those on other continents. Incredibly tough competition both within the EU as well as from other parts of the world, an economic crisis that does not seem to end, balancing between national rules and regulations on one hand and the opportunities and barriers the EU offers on the other hand - it makes you wonder how European companies even survive, let alone be very successful players in their field. This course offers you the opportunity to explore the challenges faced by European companies, the solutions they find, and gain insight on how the different business cultures in the EU influence the choices that are made. The optimization of supply chain management, implementation of new business models, strengthening cooperation through clustering activities, implementation of corporate social responsibility, focus on sustainable innovation, and creative approaches to brand identity - these are all (parts of) strategies used by European companies to deal with European challenges and prepare for the future.The course combines a theoretical and practical approach. Interactive lectures, group assignments and company visits will help you to shape your views on what works and what doesn't. The course offers you case studies in the food and agribusiness in the Netherlands and in the textile industry in Italy; week 2 of the programme will take place in Milan. The course ends with a week-long gaming experience that will test your business savvy as an entrepreneur in Europe.This course is taught at Utrecht Summer School (the Netherlands) as part of the China Europe International Summer School (CEISS). CEISS is a collaboration between Fudan University (China), Utrecht University (Netherlands), Freie Universitat Berlin (Germany), University of Copenhagen and Edvance Education International (China), and offers summer courses that explore the world's main economic, social and political trends and the way they impact on the economies and societies of Europe and China.This course can be combined with the following CEISS courses:- Dynamics of the Chinese Economy- Innovation and Entrepreneurship in Europe and China- Global Sourcing and Supply Chain Management in China

Period
21-07-2014 - 15-08-2014 (4 weeks)

Target group
Students of economics, business and social sciences, sciences and engineering at senior undergraduate or graduate level with an interest in business and international trade. A general background in business and economics may help, but no specific expertise is required.

Course aim
It is the aim of this course to make students familiar with business and commercial developments in Europe and with solutions that European businesses develop to face the challenges they face in today's world.



Credits
8.0 ECTS credits

Course fee
EUR 2320[Convert to USD]Course + course materials + housing + travel to and accommodation in Milan, Italy

Course leader
Inez Meurs

China Europe International Summer School
Address: Cameo Center, Bldg 2, Rm 1001 16 Guangshun Nandajie
Postal code: 100102
City: Beijing
Country: China
Website: http://www.chinaeuropesummerschool.eu
E-mail: info@chinaeuropesummerschool.eu
Phone: +86 10 84764050