This course offers a practical approach to running a business in a sustainable way, by studying two business cases on location (in Biella, Italy and in Utrecht, the Netherlands). Afterwards it's time to actually run your own business in a management game and to experience what it takes to do business.The programme comprises two case studies.
'Trust in textile' focuses on the textile sector in Northern Italy, a major industry. But with especially Asia taking over large parts of the production process, the textile industry has changed dramatically. How did this happen, and what can the industry do to survive?The second week of the course offers the real-life experience of a management game on marketing.
These first two weeks will take place at a partner university in Northern Italy (Biella).In the second case study students focus on the highly successful flower industry in the Netherlands. Covered will be changes in economical, social and geographical factors favouring this industry, with a focus on how Dutch culture influenced the expansion of the market.Location:- Utrecht- Biella
Period
17-07-2011 - 05-08-2011 (3 weeks)
Target group
The programme offers a strong practical orientation on business skills. Participants should be able and willing to step outside the world of books into what theories imply for real-life situations. A study background in business, marketing and/or finance is convenient, enthusiasm and an open mind are necessary!
Course aim
The aim of this course is to deepen students knowledge of the theoretical background needed to do business in a sustainable way, detailed in a practical approach of business situations.
Credits
6.0 ECTS credits+ Certificate of Attendance
Course fee
EUR 1345[Convert to USD]Course + course materials + housingFee includes transfer to Utrecht, the Netherlands.
Course leader
Drs. Inez Meurs
Scholarships
Utrecht Summer School doesn't offer scholarships for this course.
Utrecht University
Address: PO BOX 80148
Postal code: 3508 TC
City: Utrecht
Country: Netherlands
Website: http://www.utrechtsummerschool.nl
E-mail: summerschool@uu.nl
Phone: 0031302534400
European Business Skills, the Italian Version
