How do you prepare your marketing strategy for entering the German market? What can you expect in a first meeting with Spanish prospects? What do you need to know about the family business tradition in Italy? And, of course, how do you deal with the Dutch?This course offers you two case studies in the food and agribusiness, both in the Netherlands and in a southern part of Europe: week 2 of this programme will take place in Italy.
Period
22-07-2013 - 09-08-2013 (3 weeks)
Target group
This course is open to bachelor students in the field of business, marketing and finance, and to (bachelor and master) students who have some background and/or a strong interest in these fields.
Course aim
Participants will have increased their knowledge of and the skills needed to understand the challenges of operating in a European business setting, will have an overview of current trends and hot topics, and will have experienced their own strengths and weaknesses in assignments and case studies where they are asked to analyse and solve problems, and focus on the implications of theory for real-life.
Credits
6.0 ECTS creditsCertificate of Attendance
Course fee
EUR 1920: Course + course materials + housing + mealplan
The transfers from Utrecht to Italy and from Italy back to Utrecht are included in the course fee.
Course leader
Bart Toering
Scholarships
Utrecht Summer School doesn't offer scholarships for this course.
Utrecht University
Address: PO BOX 80148
Postal code: 3508 TC
City: Utrecht
Country: Netherlands
Website: http://www.utrechtsummerschool.nl
E-mail: summerschool@uu.nl
Phone: 0031302534400
