This program focuses on the basic skills and methodologies employed in developing and producing successful events specifically for the fashion industry. Students will divide their time between traditional classroom lecture with their instructors and site visits to Italian fashion retailers and museums.

Students are expected to work outside of class in small groups and individually both for regular assignments as well as the final project. They will learn how to merge the use of public relation strategies, fashion communication and event planning in order to stage a class event as their final project.

Period
01-07-2013 - 25-07-2013 (4 weeks)

Target group
Introductory courses are intended for students at all levels of experience, including absolute beginners. No specific skills are required. Applicants should also show curiosity, passion and motivation.



Course aim
Principles of public relations, fashion communication and writing, event planning and management, branding use of public relations via press kits, corporate sponsorship as well the use of technology and media including print, television, magazines, and the ever-growing number of outlets via the Internet such as websites, blogs and podcasts, social networks and apps.

Credits
0.0 ECTS credits

Course fee
EUR 2600: Enrollment and tuition

Course leader
IED Florence

IED - Istituto Europeo di Design
Address: via A. Sciesa 4, Milan
Postal code: 20135
City: Milan
Country: Italy
Website: http://www.ied.edu
E-mail: admissions@ied.it
Phone: 00390255192963