Fashion Marketing

label Diverse autorenew 2025-09-29, 17:01 history_edu Diana Ignat
- Enhance business creativity.- Provide the student with the necessary skills to face real situations in the field of fashion with a coherence and professionalism.- Consider the requirements to develop an integral fashion marketing and communication plan: from production to commercialization, analysing commercial and/or sales opportunities (direct sales or by means of showrooms, distribution networks, etc.), passing through assessment for every phase of strategic management: anything related to brand identity and image, international expansion, collaborator research, communication, among many others.

Period
07-07-2014 - 31-07-2014 (4 weeks)

Target group
This course is conceived for graduates in fashion design and marketing interested in enhancing their knowledge to go into the sector of professional industry. Salespersons and sales managers who want to acquire a technical knowledge of the field of fashion so they stand out among other professionals. Creatives for several areas (graphic, interior and product design) looking for a broadening in their proposals for clients and interested in applying brand image, fashion production and trends. Creatives and advertising planners on a quest for innovative proposals for their clients in the field of fashion, within brand image and its different applications (events, packaging, labels), as a distinguishing element.

Course aim
The creation of a quality image, when face to face with an ever stronger competence, can only be achieved by innovation; in this respect, the job performed by this new professionals needs to entail processes and transformation ruled in most cases by consumers new exigencies and advances in other social and technological fields, with new means and materials. This elements are changing relations with clients, commercialization, logistics and communication, as well as the companies own organization.



Credits
0.0 ECTS credits

Course fee
EUR 2600[Convert to USD]Enrollment + Tuition

Course leader
IED Barcelona

IED - Istituto Europeo di Design
Address: via A. Sciesa 4, Milan
Postal code: 20135
City: Milan
Country: Italy
Website: http://www.ied.edu
E-mail: admissions@ied.it
Phone: 00390255192963