Gamification

label Diverse autorenew 2025-09-29, 17:01 history_edu Diana Ignat
The application of techniques from games and video games design to other non-ludic field is known as "Gamification" or "Ludification".This concept is one of the major commitments of the so-called disruptive innovation, regarding all those services or products that can become in market top-leaders. Therefore, Gamification is the most important commitment from big consulting enterprises (Deloitte, KPMG, Andersen Consulting, etc.) for the upcoming years as a revolution of a new market.Gamification receives a different consideration depending on the discipline working with it: management, information management, pedagogy, entertainment, etc. In this course, Gamification will be valued from an open innovation point of view, project and problem management, methodological identification and definition of a service or solution. Therefore, we will face the concept from a perspective of business, management and solution proposal. To do so, we will work with innovation models, which existed prior to Gamification, main components of Gamification, case studies by sectors, game design and product or service design.

Period
21-07-2014 - 31-07-2014 (2 weeks)

Target group
All levels

Course aim
The entertainment market has a long tradition and it has burst into our society. Traditional board games, through the very first video games - both for one or multiple players - to the most advanced online video games that we currently know, have provoked that many of us spend our around a table or in front of a screen having fun and interacting to win.Interaction between people through a game experience is rewarded with several items: medals, awards, prizes, improvements in our avatars armour or new products to produce in our farm, which cause positive emotions that make emerge the behaviour expected by the game.In recent years, this inherent motivation in players and the emotional involvement towards participation have been seen as relevant elements from other fields out from games and video games: marketing, management, education and training, etc.



Credits
0.0 ECTS credits

Course fee
EUR 2600[Convert to USD]Enrollment + Tuition

Course leader
IED Barcelona

IED - Istituto Europeo di Design
Address: via A. Sciesa 4, Milan
Postal code: 20135
City: Milan
Country: Italy
Website: http://www.ied.edu
E-mail: admissions@ied.it
Phone: 00390255192963