Starting with an overview of Marketing strategy and implementation, students dive into research and consumer intelligence tools that will allow them to understand the market in their future careers. An intensive focus on integrated marketing communications will illustrate how corporations worldwide devise and deploy successful international marketing campaigns.
Period
07-07-2014 - 27-07-2014 (3 weeks)
Target group
- Undergraduate and Graduate students.rn- Recent degree graduates with a maximum 2 years professional experience. rn
Course aim
-Inspiring academic sessions featuring highgly-qualified professoresrn- Exclusive visits to leading companiesrn- Module in Careersrn- Opportunities to build a network of talented perrs and professionals from all over the worldrn- Deeper knowlegde of Portuguese culture
Credits
11.0 ECTS creditsSuccessful participants will receive a Certificate for the Summer School and a Transcript of Records that allows credits to be transfered to other higher education programs.
Course fee
EUR 2000[Convert to USD]Tuition three week session.Includes:- Academic courses- Company visits- Cultural and sports activities - Social activities including Welcome Dinner, Fado Dinner, and Sunset Party- Lisbon Public Transportation passCancellations made until May 31, 2014, will receive a 50% refund.
Course leader
Elizabete Cardoso
Scholarships
Early bird (not cumulative with other reduction): 1750 EURrnrnNova students and exchange students at Nova SBE: 1750 EURrn
Nova School of Business and Economics
Address: Campus de Campolide Lisbon
Postal code: 1099-032
City: Lisbon
Country: Portugal
Website: http://www.novasbe.pt
E-mail: summer@novasbe.pt
Phone: +351213828020
Global Marketing
label
Diverse
calendar_month
2014-01-06, 00:00
autorenew
2025-09-29, 17:01
history_edu
Diana Ignat
