Recent trends in international trade have accelerated moves towards the globalisation of communication issues. This process of globalisation offers a topical illustration of the interaction between linguistic and cultural factors in the construction of discourse, both within specialised domains and in wider contexts.
This globalising trend has also affected the business field, where an international perspective is becoming more and more widespread. Indeed, nowadays many of the texts in use at a local level are the result of a process of translation or adaptation of more general documents formulated at an international level. The analysis of these phenomena is a source of valuable evidence as to the language-culture interface.
Period
16-07-2014 - 05-08-2014 (3 weeks)
Target group
Bachelor's students
Course aim
The course first examines the main features of specialised discourse and then explores intercultural communication in specialist fields, giving special attention to business discourse from an intercultural perspective. The importance of the use of English as a lingua franca is also taken into consideration as well as its influence on the linguistic and textual realisations at an international level.
Credits
10.0 ECTS credits
Course fee
EUR 0: Students on a bilateral exchange programme do not have to pay. Freemovers are obliged to pay participation fees while tuition fees only apply to freemovers from countries outside the EU/ EEA/ Switzerland.
Course leader
Maurizio Gotti, University of Bergamo
Aarhus University International Centre
Address: Hoeg Guldbergs Gade 4, building 1650 Aarhus C
Postal code: 8000
City: Aarhus
Country: Denmark
Website: http://www.au.dk/summeruniversity
E-mail: SummerUniversity@adm.au.dk
Phone: +45 8942 2320
Intercultural Communication in Business
label
Diverse
calendar_month
2014-01-13, 00:00
autorenew
2025-09-29, 17:01
history_edu
Silviu Marinescu
