International communication and image of the country

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label Diverse autorenew 2025-09-29, 17:01 history_edu Cristian Ion
In the 21st century in the context of global competitiveness every countryhas become a special brand product and is rightly concerned with how it is perceived around the world. Every person today should communicate effectively with people from different nations and cultures.In these conditions the concept of a nation brand image attracts increasing importance as globalization has made the world more interdependent and all nations are in competition for investment, tourists, exports, education and talent of all kinds.

The country image formation of is a very complex and multi-faced process, which takes into account different social, political, cultural and communicational aspects of the country.This course offers a broad overview of international communication that includes the major international communication theories, concept of media imperialism and global communication technologies. It describes methods and technics of propaganda and the role of informational operations in forming global public opinion and perception of the country.

The discipline also introduces ways of perception of image of the country abroad and presents essential concepts of constructing the effective and attractive brand of the nation. It gives the understanding of how to combine the country's realities, visual images, communication and marketing technologies to build a strong, diverse and global image of the country.

The course also gives the students an opportunity to get acquainted with Russian reality, its national identity and peculiarities. Probably it will destroy some stereotypes and help the students to understand 'mysterious Russian soul' which is essential in international communication in all spheres.Included: Tuition Lecture materials Final exam Administrative fees Moscow sightseeing guided tour Welcome dinner Accommodation in a double or triple room in a student residence located in the campus of the University Transfer Certificate of attendance Support by the Summer School team throughout the program Sport facilities

Period
01-07-2013 - 12-07-2013 (2 weeks)



Target group
BA students, MA students and Ph.D. students of communication or related study subjectwho want to realize their potential in marketing, branding, PR, politics, journalism and any other international field

Course aim
The aim of the course is to develop a critical understanding of the concept of the image of the country and its constituents and to give deeper understanding of international communication processes which influence the perception of the country on the international arena.

Credits
6.0 ECTS credits

Course fee
EUR 800: Course fee including accommodation

Course leader
Faculty of Philology

Peoples' Friendship University of Russia
Address: Office 111, Miklukho-Maklaya Str. 10/2, Moscow, Russia.
Postal code: 117198
City: Moscow
Country: Russia
Website: http://www.moscowsummerschool.ru
E-mail: moscowsummerschool@gmail.com
Phone: +74954347016