ecognize the historical factors and key drivers in the destination development; Describe and identify the principles and components of Milano; Identify and discuss basic concepts, goals and effectiveness of featured Milano Expo; Understand the role and form communication plays in successful destination branding such as Milano Expo; Evaluate and analyze articles, press‐releases and editorials related to Milano Expo; Write effectively about personal experience in Milano.

Period
30-06-2014 - 25-07-2014 (4 weeks)

Target group
Introductory course; no previous studies within the field are required. Students should be familiar with concepts such as marketing, tourism, event management and media as well as concepts of sustainability.

Course aim
This branding course gives students a unique perspective and introduction to the concepts, techniques and use of branding for the international exposition to be held in Milan in 2015. International expositions both highlight the best and brightest of participating nations as well as give the host city and nation the chance to shine under the international spotlight.This program will take participants behind the scenes to both venues as well as meet with industry professionals with an array of expert lecturers in the field. The program will culminate in a professional presentation of an interactive tourism destination project.



Credits
0.0 ECTS credits

Course fee
EUR 2600[Convert to USD]Tuition + Enrollment

Course leader
IED Milan

IED - Istituto Europeo di Design
Address: via A. Sciesa 4, Milan
Postal code: 20135
City: Milan
Country: Italy
Website: http://www.ied.edu
E-mail: admissions@ied.it
Phone: 00390255192963