International Marketing Strategy and Simulation Game

label Diverse autorenew 2025-09-29, 17:01 history_edu Silviu Marinescu
Integrated within the Summer School Lisbon 2014 project, this programme is designed to provide students with an applied understanding of international marketing activities. It seeks to familiarize them with the international marketing concepts and applications. At the end of the course, students should be able to understand market considerations in an international environment, identify courses of action and evaluate strategic options in the implementation of international marketing programmes. By doing so, it is hoped that students will develop a cultural sensitivity, in addition to enhancing their analytical and creative skills.

Period
31-07-2014 - 22-08-2014 (4 weeks)

Target group
Master or advanced undergraduate students.

Course aim
After participating on this programme, students will be able to make more efficient decisions regarding the international marketing strategy components. Also, it is expected students will become aware of the international customs that play a mediating role between the international strategy and international firm performance.



Credits
6.0 ECTS credits

Course fee
EUR 1100[Convert to USD]The fee includes: tuition; course materials; team-building event; classes of Portuguese History and Culture; classes of Portuguese Language; company visit; use of the library, PC labs and ISCTE service facilities; public transportation card for one month in Lisbon; organization of leisure activities; welcome and farewell dinner.*Fee reduction for students from partner universities of 200. Packages with lodging have an extra cost of 250.

Course leader
Programme Director:Professor Antnio Robalo/ Summer Schools Coordinator:Ana Raquel Ferreira

Scholarships
There is no scholarship available for summer schools.

ISCTE - University Institute of Lisbon
Address: ISCTE-IUL Building - Office 140 Av. das For%E7as Armadas
Postal code: 1649 - 026 Lisbon, Portugal
City: Lisbon
Country: Portugal
Website: http://iepm.ibs.iscte.pt/?pt=Winter/Summer_School_Lisbon
E-mail: summerschools@iscte.pt
Phone: +351 210 464 204