Introduction to market analysis

label Diverse autorenew 2025-09-29, 17:01 history_edu Ioana Dinescu
1. Introduction - proposed market analysis algorithm, basic concepts and ideas 2. Relevant market analysis - a starting point. 3. Micro environment of the market. 4. Sustainability as a company's goal. 5. Modified five forces analysis - a core of market "attractiveness" analysis. 5.1. Internal competition. 5.2. Potential competition. 5.3. Substitutes and complements. 5.4. Influence of suppliers.

Period
05-07-2014 - 19-07-2014 (2 weeks)

Target group
UNDERGRADUATE GROUP

Course aim
Students should be able to perform simplified market analyses and be able to comprehend professional ones. The main focus of the course will be put on sustainable development of companies within complex and changing environment.

Credits
1.5 ECTS credits

Course fee
EUR 650[Convert to USD]The cost of participation in the Summer School Poland.

Course leader
dr M. Klimczak

Wroclaw University of Economics
Address: ul. Komandorska 118/120
Postal code: 53-345
City: Wrocław
Country: Poland
Website: http://www.summerschool.pl/
E-mail: Joanna.Radomska@summerschool.pl
Phone: +48 713680209