This course provides participants with a practical, working knowledge of one of the major approaches to categorical data analysis and market segmentation research: latent class analysis. The latent class model (LCM) provides one of the most important approaches for understanding relationships among a wide variety of respondents and consumer attitudes and behaviours.
The LCM facilitates the construction and testing of models of respondent types (e.g., market segments), and helps in characterizing the nature of complex groups. In addition to the basic LCM, attention is given to modelling longitudinal data, as well as to the inclusion of predictor and outcome variables related to the segments. We examine the conceptual and methodological foundations of market segmentation, with several specific applications of the latent class and related models to a variety of data types.
Period
02-07-2012 - 13-07-2012 (2 weeks)
Target group
Course targets; students (usually master and PhD) with basic statistical knowledge and researchers in the social science area; sociology, business, psycology, economics, marketing, social worki political science etc. who would like to use survey as data collection method but also would like to form complete causel models with categorical data.
Course aim
The course introduces participants to the conceptual and methodological foundations of the latent class model and its linkages to market segmentation, as well as its application to a variety of related social and political science problems. The expectation is that, at the end of the course, participants will be able successfully to conduct research using latent class analysis, as well as be prepared to pursue self-directed study in the area.
Credits
15.0 ECTS credits
Students who would like to get 15 ECTS credit should take and pass the exam at the end of the course. Istanbul University will give them a transcript and necessary credit documentations beside of their participation certificates.
Course fee
EUR 400: Course fee for Participants from Academic Institutions is 400 till the early registration date (June 1st 2012) and after that 450. This fee only includez the course registration, course related documents and supplies and offical non-charged social calendar. Accomandation or transportation are NOT included.
EUR 500: Course fee for Participants from non- Academic Institutions is 500 till the early registration date (June 1st 2012) and after that 550. This fee only includez the course registration, course related documents and supplies and offical non-charged social calendar. Accomandation or transportation are NOT included.please indicate the Institution status on your application forms
Course leader
Allan L. McCutcheon holds the Donald O. Clifton Chair of Survey Science, and is Professor of Statistics and Survey Research & Methodology at the University of Nebraska at Lincoln; he is also the founding Director of the Gallup Research Centre and foun
Istanbul University School of Business
Address: Istanbul University School of Business Avcilar Campus, Avcilar
Postal code: 34320
City: Istanbul
Country: Turkey
Website: www.istql.com
E-mail: istql@istanbul.edu.tr
Phone: +90212 4737070-18269
Latent Class Analysis
