Luxury Brand Management

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label Diverse autorenew 2025-09-29, 17:01 history_edu Cristian Ion
'Luxury' may mean different things to different people, but luxury products and services are prized the world over for their unique design, quality, and style - and especially for the prestige, exclusivity, and luxury lifestyle they reflect. Luxury brands represent the best that money can buy, from fine wines to fast cars, from leather goods to haute couture.

When applying for a job in the Luxury Management sector, graduates must have a broad base of general knowledge and basic business competencies (strategic thinking, marketing, and communication) to set them apart from other applicants. Future luxury managers need to understand the symbolic value of luxury goods. This must go hand in hand with practical know-how, creativity, and the ability to learn something new every day.

The SML Academy's Luxury Management Summer School is an intensive study program consisting of high-quality academic content covering all aspects of luxury management, such as marketing strategies brands, positioning, product ranges etc., combined with a co-curricular program focused on luxury brands, and extra-curricular activities that will give you a taste of Switzerland.

Period
14-08-2013 - 25-08-2013 (2 weeks)

Target group
The Luxury Brand Management Summer School is open to all university level students. The course is especially suited for advanced level (juniors and seniors) undergraduate students, however masters level students can also apply.

Course aim
As a participant in this program, you will: Become familiar with the luxury and premium goods sector Learn how to apply specialist management knowledge to the luxury industry Understand the buying behavior and expectations of luxury product customers Get to know the different luxury consumer markets Gain access to a network of luxury management experts- Combine learning with an exciting study-abroad experience experience Zurich/ Winterthur!



Credits
3.0 ECTS credits

At the end of the program, students will receive a transcript with 3 ECTS credits and a certificate of attendance from the ZHAW School of Management and Law.

Course fee
CHF 2800: The program costs CHF 2,800 including all academic and co-curricular elements of the program, i.e. all course-related and co-curricular materials, trips, and activities. There is a CHF 250 non-refundable deposit, which will be credited towards the program fee.Accommodation is not included in the price.

A number of accommodation options are available and should be requested at the time of application. Estimated price for accommodation is CHF 600.A 10% price reduction is available to students from bilateral partner institutions.

Course leader
The program is delivered by the Department of International Business at the ZHAW School of Management and Law.

Zurich University of Applied Sciences School of Management and Law
Address: St. Georgen Platz 2 Winterthur/Zurich
Postal code: 8401
City: Zurich/Winterthur
Country: Switzerland
Website: http://www.sml.zhaw.ch/summeracademy
E-mail: summeracademy.sml@zhaw.ch
Phone: +41 58 934 6868