Bring your ideas and concepts for entry into the luxury market and infuse them with New York and London%E2%80%99s vibrant edge. Elevate your business by appealing to the luxury market %E2%80" generate specialised press interest, open up new markets and give your customers the confidence that comes from purchasing high end, top quality goods or services

Course leader
Trained in product design at Central Saint Martins in London, Silas Grant's experience immediately following graduation has been in the luxury market for fashion accessories: bags, watches and sunglasses. Following which he spent four years at Nokia as th

Target group
This course is designed for entrepreneurs who are about to enter the design industry as professionals or who are already a part of the market and want to increase their understanding of the luxury sector. Ideally, attendees will have a concrete business idea so that they can work on its branding, developing it for the luxury market.



Course aim
Students will finish this course with a clear and thorough understanding of what the inherent qualities and values are in a luxury product/brand/experience, in addition to an awareness of how the luxury market works in New York, London and internationally. Ideas and concepts developed throughout the course will be ready to evolve into concrete, tangible and actionable items that students can immediately apply to their own brands

Fee info
GBP 1800: tution only

University of the Arts London
Address: Short Course Office, Granary Building, 1 Granary Square Kings Cross, London
Postal code: N1C 4AA
City: London
Country: United Kingdom
Website: http://www.arts.ac.uk/csm/courses/short-courses/dual-city-summer-courses/
E-mail: dualcitycsm@arts.ac.uk
Phone: +44 (0) 20 7514 7015