In Paris, city of light and world capital of the Luxury industry, you will strengthen your skills and competencies to understand a sector based on values such as modernity and tradition, innovation and know-how. You will be able to answer the demand of the new market that is emerging from the creation of world-branch companies in developing countries.
WEEK 1- Introduction to the Luxury Fields- Creation of value and shareholder wealth in the luxury goods industry- International Negotiation/Cross Cultural Management- Luxury Goods Economics and Geopolitics- Doing Business in Eastern Europe - Doing Business in a Muslim environment - From Transactional to Relational Marketing : Customer Relationship Management Introduction to HBS Case Studies (Gucci, Burberry, Dior, etc)- Managing Fashion, Perfumes and CosmeticsCultural Visit: Louvre Museum and Notre-Dame Cathedral
WEEK 2- Organisation and logistics in the luxury industry: the example of NESPRESSO- The Hospitality Industry- International Negotiation/Cross Cultural Management- Luxury products and Sustainable Development- Managing jewellery and watch making- Luxury and Fashion at the Royal Court at the Versailles Palace- Luxury goods in the Wine IndustryCultural visit: Versailles Palace
WEEK 3- HBS Case Study Discussion / Consumer Behavior and Brand experience- HBS Case Study Discussion / Brand Identity and Positioning- HBS Case Study Discussion / Marketing Management and Brand Portfolio- Luxury goods in the Wine Industry- Creation of value and shareholder wealth in the luxury goods industry- Understanding auctions - the H%F4tel Drouot- Introduction to Wine Tasting Cultural visit: Hotel Drouot sales rooms and Orsay Museum
Period
14-06-2011 - 01-07-2011 (3 weeks)
Target group
2 years of higher education or Bachelor degree or equivalentEnglish proficiency: Complete a TOEIC English exam (minimum score 785) or a TOEFL iBT (minimum score 213)
Course aim
For the 5th consecutive year, ISC Paris offers to its students a high quality level of teaching in one of the best Masters programs in Marketing and Management of Luxury Products. In 2010, ISC Paris decided to open a Summer Session dedicated to Luxury Management, thus to give international students the benefits of a strong network and partnership with other schools and companies specialized in the field of Luxury Management.This valuable program will: -Give you a strong knowledge about Luxury Management required from a growing number of companies who need managers with specialized skills and understanding of the luxury market; -Prepare you to the management techniques in Luxury Management and thus help you be adaptable and effective in the sector; -Allow you to meet professionals for you to reach and understand the world of Luxury and Fashion.
Credits
6.0 ECTS credits3 weeks (81 hours of classes + 9 hours company visits).Courses will be completed by conferences, Wine Tasting, company visits each Thursday afternoon in prestigious companies: A luxury hotel, a famous fashion store, and a cultural visit in an prestigious company.Business dress code is mandatory during company visits .
Course fee
EUR 1700Tuition fees are 1,700 eurosSPECIAL EARLY BIRD: 1,490 euros if application are sent by 30th MARCH 2011Tuition fees include:Course materials and 3 company visitsCoffee breaksIcebreaker cocktail
Course leader
Ms. Emmanuelle ANSALDIeansaldi@iscparis.com +33 1 40 53 99 99
ISC Paris - School of Management
Address: 22 boulevard du Fort de Vaux
Postal code: 75017
City: Paris
Country: France
Website: http://www.iscparis.com/
E-mail: eansaldi@iscparis.com
Phone: +33140539999
Luxury Products Management
