As the networked communications infrastructures have disrupted the various media content industries, leading to a crisis regarding the economic sustainability of these industries, there is an urgent need to investigate the existing best practices and learn the new ways of managing the institutions of media content production.
The specific focus of the Summer School will be on the emerging multiplatform publishing and content diversification strategies - known as crossmedia strategies of forms of transmedia storytelling. We will investigate the associated ways of content development as well as the relevant models of business development. Under special focus will be the management of participatory media as well as social media strategies for media institutions.
Period
29-07-2013 - 02-08-2013 (1 weeks)
Target group
The course is targeted at MA and advanced BA students, but the doors are also open to interested professionals from media institutions in the region.
Course aim
The aim of the course is to investigate the existing best practices and learn the new ways of managing the institutions of media content production.
Credits
2.0 ECTS credits
Course fee
EUR 250: Without accommodation and cultural program.
Course leader
The lecturers as well as co-students will be coming from several countries around the Baltic Sea (Sweden, Finland, Estonia, Russia) and from other countries in Europe.
Tallinn University
Address: Uus-Sadama 5
Postal code: 10120
City: Tallinn
Country: Estonia
Website: http://summerschool.tlu.ee/
E-mail: birgitk@tlu.ee
Phone: 372 6199599
Management of Digital Content Industries
label
Diverse
calendar_month
2013-02-18, 00:00
autorenew
2025-09-29, 17:01
history_edu
Diana Ignat
