Marketing Management

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label Diverse autorenew 2025-09-29, 17:01 history_edu Silviu Marinescu
Whether you're keen to further your business and marketing studies, are looking for hands-on information as a young entrepreneur running your own business, or you are a marketing representative within a larger organisation, this course offers the chance to develop an understanding of the managerial decision-making aspects of a marketing plan.

Providing you with a comprehensive understanding of basic managing marketing issues, it will focus on the external environment of firms and the four Ps of marketing - Product, Price, Placement and Promotion - applying the theories and concepts to the management of marketing functions.

Understanding how markets are segmented and how products can be sold to different customers is vital for young entrepreneurs and students in the field of marketing. Above all, the course will focus on understanding the consumer markets, a fundamental requirement for the successful management of marketing functions. As a student, you'll learn how to address and calculate price, and successfully distribute your product to your target market.

The key feature of this course is the focus on understanding the consumer markets. No marketing function is managed successfully without understanding the customer; it is essential that young entrepreneurs and students in the field of marketing get to know how markets are segmented and how products can be sold to different customers.

Further, you will learn how to address, calculate price, and distribute the product to the target market. This course aims to provide you with a basic understanding of marketing issues related to the external environment. Through this course you will develop an understanding of the managerial decision-making aspects of the marketing plan, including analysis of the external environment.

Period
28-07-2014 - 15-08-2014 (3 weeks)

Target group
This course is suitable for students interested in business and marketing. The course also provides hands-on information to young entrepreneurs, running their own business or working as marketing representatives.



Course aim
By the end of the course you will be able to:

- Understand the theoretical and practical knowledge fundamental to the management of marketing issues;

- Develop effective marketing analysis skills;

- Be able to apply the theoretical and practical knowledge to identify, analyse and solve marketing issues.

Credits
0.0 ECTS credits

Course fee
GBP 1430: tuition fee only

Course leader
Charles Graham

King's College London
Address: Strand, London
Postal code: WC2R 2LS
City: London
Country: United Kingdom
Website: http://www.kcl.ac.uk/summerschool
E-mail: summerschool@kcl.ac.uk
Phone: +44 20 7848 1533