This course seeks to introduce the marketing function in spa business, by exploring the consumer behavior and future trends in spa industry and the implications they have on marketing strategy. Issues involve defining and relating segmentation, targeting, positioning and spa service development process to spa services marketing communication planning.
Consideration is also given to recognizing the role of traditional forms of promotion in communication strategy process and exploring newer types of marketing communication like Web 2.0 technologies and eCRM.
Period
13-08-2012 - 24-08-2012 (2 weeks)
Target group
Course is suitable for second or third year students of hospitality management, beauty management, business administration or physiotherapy.
Course aim
To introduce the marketing function in spa business
Credits
3.0 ECTS credits
Course fee
EUR 300: Includes social programme. (Housing not included in the fee.)
Course leader
More information on TUAS website.
Scholarships
Turku University of Applied Sciences does not offer scolarship for this course.
Turku University of Applied Sciences
Address: Joukahaisenkatu 3A
Postal code: 20100
City: Turku
Country: Finland
Website: http://www.tuas.fi
E-mail: summerschool@turkuamk.fi
Phone: +358 2 263 350
Marketing Spa Services
