Media Analysis Techniques

3/31950
label Diverse autorenew 2025-09-29, 17:01 history_edu Silviu Marinescu
The "Media Analysis Techniques" course has a highly interactive character, with a focus on the possible meanings of media coverage. The module offers two lectures, two workshops and two sessions with presentations by the students. It also involves an individual and a group assignment. Research methods are explained in an accessible way, before students use them to analyse (online) texts, images and/or video footage.

Relevance: The knowledge that we have of many countries, themes and people largely depends on what media show and tell us. This raises questions about the role in this regard of media industry, media technology and media users. Their interests, interactions and independence are key factors if we want to fully understand the role of media in our societies. While various newspapers, TV stations and journalists claim to be neutral, others argue that all media are biased. Therefore, the ability to independently assess media representations is nowadays a valuable asset.

Period
07-07-2014 - 11-07-2014 (1 weeks)

Target group
Participants should have a strong interest in (foreign) news

Course aim
The Media Analysis Techniques course teaches students to

(1) apply methods such as critical discourse analysis, social semiotics and framing analysis to examine the possible meanings of media coverage;

(2) become familiar with the complex dynamics between media producers, media technology and media consumers;



(3) link media coverage to political, social and economic interests;

(4) understand the role of the national context in which media operate.

Credits
1.5 ECTS credits

Course fee
EUR 450: Course plus course materials

Course leader
Leonhardt van Efferink

Scholarships
Not available

Maastricht University + Maastricht School of Management Student Service Centre
Address: Bonnefantenstraat 2 P.O. Box 616
Postal code: 6211 KL Maastricht
City: Maastricht
Country: Netherlands
Website: http://www.maastrichtuniversity.nl/summerschool
E-mail: summerschool@maastrichtuniversity.nl
Phone: +31433885295