Social network analysis techniques are introduced and real-life case studies are presented to illustrate the opportunities and challenges that arise when investigating our online presence and connectivity. Course offered by Department of Economics.
Period
17-07-2013 - 14-08-2013 (4 weeks)
Target group
Master students
Course aim
By the end of the course, students will be able to: Understand the concepts of ties, relationships, bargaining and power in online social networks; Identify business and societal implications of online social networking; Discuss legal and ethical issues that may arise from information flowing across online social networks; Understand network dynamics, including the concepts of social learning, herding, network effects, and cascading behaviours in online social networks; Identify appropriate social network analysis and modelling techniques in real-life applications.
Credits
10.0 ECTS credits
Course fee
EUR 0: Students on a bilateral exchange programme do not have to pay. Freemovers are obliged to pay participation fees while tuition fees only apply to freemovers from countries outside the EU/EEA/Switzerland.
Course leader
George M. Giaglis & Efpraxia Zamani, Athen Univerity of Economics and Business, Greece
Aarhus University International Centre
Address: Hoeg Guldbergs Gade 4, building 1650 Aarhus C
Postal code: 8000
City: Aarhus
Country: Denmark
Website: http://www.au.dk/summeruniversity
E-mail: SummerUniversity@adm.au.dk
Phone: +45 8942 2320
