Diverse

Behavioral Economics and Psychology

The Summer School on Behavioral Economics and Psychology brings to students of various backgrounds the state-of-art research on behavioral aspects of decision-making and experimental psychology.The program will also provide students with a unique opportunity to learn about the implications of

History

Oxford Summer College is a two week university preparation course held in the heart of Oxford. The Oxford Summer College%E2%80%99s History course gives students an insight into the different ideas, institutions and cultural practices that have shaped the world as we know it. Students study a broad

Quantitative and Qualitative Approach to Market Analysis

1. Introduction %E2%80" proposed market analysis algorithm, basic concepts andideas concerning market types.2. Interdependence of decisions as a basic feature of economy.3. Relevant market analysis %E2%80" a starting point.4. Micro environment of the market.5. Modified five forces analysis %E2%80"

Marketing Semiotics

1. Brief introduction to marketing semiotics. Key terms: cultural context,cultural codes, cultural myths. Why should marketers investigatecultural environment?2. Semiotic research. How can marketers investigate culturalenvironment?%EF%82%A7 Semiotic perspective in marketing research%EF%82%A7 Key

Corporate Sustainability

Corporate Social Responsibility, Sustainability and Socially Responsible Investingis gaining increased attention at the level of corporations , small and mediumcompanies, governments, financial institutions and finally the investors, withinlast ten years. It isn%E2%80%99t perceived as transient

Management In Practice %E2%80" Business Simulator

The course covers:- strategic management process- characteristics of international business management- business plan preparation- fundamentals of financial statements analysis- business simulation game (%E2%80%9CMarketplace%E2%80%9D)Marketplace Simulation integrates all functional areas of

Management Accounting

1. Introduction to Management Accounting %E2%80" 1h2. Variable Costing System -1h3. Cost-Volume-Profit Analysis (Break-even point) 2h4. Pricing Decisions -1h5. Performance Management %E2%80" 2h6. Budgeting %E2%80" 2h7. Costing systems for management (Activity Based Costing, Product LifeCycle

Research in Marketing

o The process of researcho The process of research in marketingo Quantitative vs. Qualitative researcho How to prepare a papero The process of ratification of research Course leader Prof. Susana Costa e Silva Target group Postgraduate group Course aim This goal of this course is to present the

Management In Practice %E2%80" Business Simulator

The course covers:- strategic management process- characteristics of international business management- business plan preparation- fundamentals of financial statements analysis- business simulation game (%E2%80%9CMarketplace%E2%80%9D)Marketplace Simulation integrates all functional areas of

Quantitative and Qualitative Methods in Accounting

1. Cost Estimation2. Segmented Reporting3. Transfer Pricing Methodology4. Performance Evaluation Course leader prof. Bartomiej Nita, Ph.D., D.Sc. Target group Undergraduate group Course aim Students should be able to: Design the most effective performance evaluation systems by means offinancial and