Marketing communication and research heavily rely on language. Advertisers use language to convince consumers to buy a certain product. Market researchers ask consumers what they think about a product or what kind of product consumers think they need. Obviously, the success of such marketing

Modern companies find themselves in a fast-paced, highly threatening, and increasingly global environment that forces them to continually redefine their markets, restructure their operations, and modify their business models. The abilities to think and act entrepreneurially and to innovate are

Nowadays, Information systems are not merely required for improving efficiency of business operations; rather these systems are used for effective business decisions and achieving strategic advantage. As a result of the increasing role of Information Technology (IT) in global business today, the

Service Industry dominates the economic landscape of most countries and contributes over 80% of GDP in developed Economies. The course has been designed to equip students to become more effective managers of service organisations by familiarizing them with the characteristics of services, their

The importance of being web-2.0 comfortable and literate is quickly approaching a value comparable to that of being personal computer savvy; the aim of the course is to prepare students to be functional contributors in this realm today, and to be relevant and active producers %E2%80%9Don the

Sustainability reporting has moved into the mainstream and is now standard practice for businesses and other organizations. This reporting is driven by stakeholders demanding information on the environmental, social, and economic performance of organizations. According to a recent survey, 71% of

The course aims at providing the student with an understanding of how management/cost accounting information can support the key strategic management issues and processes in an organization. The course shifts the perspective of cost analysis from a tactical and short-run focus to strategic and long

This is a hands-on, learning by doing course, in which you, as a student, will solve problems occurring in the field of logistics using state of the art software.The main focus of the course will be on the modelling perspective and on how the modelling choices affect the different solution

Structure does affect value! Project Finance provides an alternative to Corporate Financing and creates an important realistic laboratory to study capital structure, risk management, valuation, contracting, and corporate governance. The complex cases provide a bridge from Corporate Financial Theory

Corporate governance deals with how the suppliers of capital ensure that corporate managers make efficient use of that capital and provide investors with a return commensurate with the risk of the investment. Better governance lowers the cost of capital and leads to greater financial development